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brand: A name, term,
design, symbol, or any other feature that identifies
one seller's goods or services as distinct from those
of other sellers. The legal term for brand is trademark.
Build Brand Value With Direct Branding™
Your brand’s identity is the perception of a brand
in the minds of persons; a mirror reflection (perhaps
inaccurate) of the brand personality or product being.
It is what people believe, think, and feel about or
expect from a brand. When a person feels positively
about your brand, and makes a conscious decision to
purchase your particular brand, and makes that same
decision repeatedly over time, you’ve achieved brand
loyalty.
If you are looking at this webpage, you may be asking
yourself, “What is the value of our brand?”
or “What is our brand’s potential value?” From
your customer’s perspective, brand value, or equity,
is based on his or her mind-set about your brand’s attributes
and the consequences of its use. In other word’s, “What’s
in it for me?”
Johnson Direct’s proprietary Direct
Branding™ approach is designed specifically to guide
organizations through a “brand discovery” that takes
into consideration your brand promise, products and
services, corporate values and methods to determine
where it’s been, where it is today and where it should
be in the months, and years, to come.
Brand Development Services:
- Audience Analysis
- Competitive Research
- Logo/Identity Design
- Market Analysis
- Messaging Workshops
- Positioning Statement
- Research
- Strategic Planning
- Tagline Development
- Theme Development
- Value Proposition
Definitions by American Marketing
Association.
Take a closer look at our Direct
Branding™ approach.
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